Manufacturing Business Advisor
Metalworking Expertise
How an independent advisor can help your business:
Expertise and Specialized Knowledge: Bring in-depth knowledge and expertise in specific areas that may not be available within the organization. With 25 years of experience across various disciplines and situations within the metalworking space, I can provide valuable insights and innovative solutions.
Objective Perspective: As an external party, I can offer an unbiased viewpoint, free from internal politics or preconceived notions. This objectivity can help identify problems or opportunities that internal teams may overlook and provide honest assessments and recommendations.
Cost-Effectiveness and Flexibility: Bringing on an experienced advisor such as myself is often more cost-effective than employing full-time experts. I can be engaged on an as-needed basis, providing flexibility in resource allocation and allowing companies to scale their support up or down as needed.
Time Efficiency: With pre-defined priorities that are narrowly defined in scope, I can quickly identify issues and implement solutions, saving the organization time. A “been there, done that” level of experience often enables me to work more efficiently, accelerating the completion of projects and achieving faster results.
Focus on Core Business Activities: By outsourcing specialized tasks or complex projects to a trusted and experienced advisor, companies can allow their internal teams to focus on core business activities. This can improve overall efficiency and productivity, as employees are not distracted by unfamiliar challenges.
Contact EdgeMFG Advisors
drew@edgemfgadvisors.com
Grand Rapids, MI
USA
Areas of Expertise
Business Strategy Development - Long-term Planning, Resource Allocation, Budgeting, Where to play & How to Win
The difference between good and bad strategy is about defining the specific actionable steps and timelines in which the goals will be achieved. Sounds simple, but more times than not strategy documents end of as wallpaper because they lack clear direction, have ambiguous timelines, lack relevant KPI’s and don’t have adequate buy-in from management.
Is everyone in your organization rowing the same direction? If you asked a dozen managers what the #1 problem was that the business needed to solve for, would they all say the same thing? If not, you might have a few “oars” slowing you down.
EdgeMFG can help your business develop an actionable business strategy that provides a clear roadmap for achieving goals that detail specific, measurable steps to guide decision-making and resource allocation, ensuring that every action rolls up to the long-term goal. Working with stakeholders along the way to identify challenges, define plans, develop forecasts and create alignment across the entire enterprise. Ultimately, creating a formalized strategy plan that communicates where the organization will play (and not play) and how specifically it will go about winning.
Marketing Strategy - Digital, Traditional, Experiential, Technology
A well-crafted marketing strategy ensures that all marketing efforts are aligned with the company’s broader business objectives, such as increasing revenue, expanding market share, or enhancing brand awareness. But with all the tools and fads out there, where do you start? How do you add continuity such that your various efforts are connected and don’t end up as spaghetti on a wall?
Are your social media followers and engagements driving positive ROI from real potential customers or merely driving likes from friends and business colleagues (how do you know)? Do you have lead qualification mechanisms and nurturing in place to foster leads from your efforts? Do you have concise market research to help guide business decisions in existing and new potential markets?
EdgeMFG can help you create a comprehensive marketing strategy, that will enable you create, organize, plan and deploy content via the right marcom vehicles. All backed with clear KPI’s to help you measure success and better manage marketing resources to ensure time and money is invested in only the most impactful areas. From digital marketing efforts and event marketing to web optimization and market research, EdgeMFG can serve as your expert advisor in navigating and implementing a marketing plan that fits your companies specific needs.
Sales - National Account Mgmt., Business Development, Private Label, Sales Support
Business development can be often be challenging as companies must balance resources between maintaining existing operations and investing in new areas of business, which can strain budgets and manpower. This is especially true when a company may not have the internal resources with experience in new markets, with new distribution channels like national distributors or in new go-to-market strategies like private label programs.
Do you know markets you want to pursue but aren’t sure the best way to enter? Do you struggle with national distribution, gaining traction or finding the the right “win-win” balance? Is private label an option that would either bolster your own product offering or potentially supplement someone else’s and create an addition revenue stream?
EdgeMFG has 25 years of experience in business development, product development and sales channel management experience. Take advantage of our knowledge and decades of lessons learned (including the “what not-to-do’s). And perhaps most importantly, leverage 25 years of global relationship building with national and regional distributors, with U.S. and international manufacturer’s and with industry experts.
“Even Albert Einstein, one of the most brilliant minds of all time, reached out to his colleagues for help on his theories…because no man is an island.”
- Unknown
Get in Touch
Whether you know what you need, or just want to learn a little bit more, I love to talk shop with anyone! So click or e-mail and let’s chat!